Objectives:

• Create a campaign that sparked nostalgia, conversation, andhigh shares among millenials and Gen Z
• Build cohesive visual campaign that fused character-driven aesthetics with beauty storytelling
• Drive signaficant organic reach and video views optimized for social platforms
• Establish the collab as. culturally relevevant and movie-accurate campaign that elevates brand affinity, conversions and visibilty

Scope of Work:

1. Developed the overarching creative vision, tone, and visual language grounded in the IP's world
2. Produced studio model photography with Vlada Haggerty
3. Storyboard and Creative direction for CGI Social Reveal with Ginni Joie
4. Led content production from ideation through shoot direction and final asset delivery
5. Partnered cross-functionally with internal brand teams and external IP teams to ensure cohesive multi-channel rollout
6. Engineered the social launch strategy, posting roadmap, and real-time optimization plan
7. Oversaw all organic channel output, resulting in a campaign that generated 14M Video Views, 1M Engagements, and 17M Impressions

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